Airmiles is offering their customers a tropical cruise to celebrate its 25th Anniversary. They can purchase tickets at a lower price using their rewards points. We created a website for users to find out more information and book their tickets.
As the UX Designer on this project, I participated in stakeholder meetings and design reviews. I was responsible for establishing the information architecture and navigation, for creating site-flows and wireframes. I performed user testing and recommended changes.
Motivate collectors to book a tropical cruise by redeeming air miles or by using a combination of air miles and cash.
Bring awareness to some aspects of the Airmiles program.
Get information about the cruise.
Have a place where they can calculate their accumulated Airmiles and book the cruise.
We interviewed collectors who have been earning air miles for a long time, in order to gather qualitative data about their expectations for redeeming.
I visited forums and online communities where users leave reviews, ask questions and discuss our product, to understand better what are our users pain points and expectations.
I created a site flow to help stakeholders and team members visualize the website structure.
I organized the navigation links and together with the team decided on how to label them.
I divided the Pricing page into 3 sections - a pricing table, an interactive airmiles calculator and a third section with information split into tabs.
The challenge was to find a way to display the pricing table and the calculator on mobile.
I performed guerrilla usability testing with people in the building.