Hi, I'm İuliana 👋

Senior product designer with lots of experience in fintech and SaaS. I worked for various kinds of organizations from large banks to dynamic startups. I am dedicated to conducting comprehensive research to craft beautiful, usable products.

My design philosophy centers on the belief that form follows function, ensuring that every element serves a purpose and enhances the user experience.

Check out my case studies below.

Oanda - Enhanced Transparency for Trader Activity

Offering more transparency on trading activity to help users make informed decisions and refine their trading strategies.

  • Fintech
  • Strategy
  • Research and testing
  • Native Mobile
  • Desktop
  • Multi-platform
  • Prototyping
  • Visual Design

Oanda - Discover Markets and Create Watchlists

I enhanced the exisiting forex trading favourites list based on user feedback, demonstrating the effectiveness of a user-centered design approach.

  • Fintech
  • Strategy
  • Research and testing
  • Native Mobile
  • Prototyping
  • Visual Design

BMO - Introducing password reset in the mobile app

I added a critical feature in the mobile banking app. Users can now reset their password seamlessly without having to leave the app and call customer service.

  • Fintech
  • Research and testing
  • Native Mobile
  • Prototyping
  • Visual Design

Vision Critical - Colour palette generator for more customization

Vision Critical offers customer intelligence software to companies.

I designed a colour palette generator that gives users the ability to customize their charts in the colours of their choice.

  • SaaS
  • Research and testing
  • Desktop
  • Responsive
  • Prototyping
  • Visual Design