Hi, I'm İuliana 👋

Senior ux product designer with lots of experience in fintech and SaaS. I worked for various kinds of organizations from large banks to dynamic startups. I conduct comprehensive research to craft beautiful, usable products.

I’m inspired by Bauhaus—form follows function. Every element serves a purpose and improves the user experience.

Check out my case studies below.

Rewind's new dashboard and global navigation

Rewind offers cloud data backup and restore services to businesses. I designed a dashboard and reimagined the navigation to increase hierarchy and discoverability.

  • SaaS
  • Strategy
  • Research and testing
  • Design Sprint
  • Desktop
  • Prototyping
  • Visual Design

Oanda - Enhanced transparency for trader activity

Offering more transparency on trading activity to help users make informed decisions and refine their trading strategies.

  • Fintech
  • Strategy
  • Research and testing
  • Native Mobile
  • Desktop
  • Multi-platform
  • Prototyping
  • Visual Design

Oanda - Discover markets and create watchlists

I enhanced the exisiting forex trading favourites list based on user feedback, demonstrating the effectiveness of a user-centered design approach.

  • Fintech
  • Strategy
  • Research and testing
  • Native Mobile
  • Prototyping
  • Visual Design

BMO - Introducing password reset in the mobile app

I added a critical feature in the mobile banking app. Users can now reset their password seamlessly without having to leave the app and call customer service.

  • Fintech
  • Research and testing
  • Native Mobile
  • Prototyping
  • Visual Design

BMO - Online Banking Registration

Improving the experience to register for online banking on web and in the mobile app.

  • Fintech
  • Research and testing
  • Native Mobile
  • Prototyping
  • Visual Design