Hi, I'm İuliana 👋

[ you-lee-anna ]

Senior ux product designer with lots of experience in fintech and SaaS. I worked for various kinds of organizations from large banks to dynamic startups. I conduct comprehensive research to craft beautiful, usable products.

I’m inspired by Bauhaus—form follows function. Every element serves a purpose and improves the user experience.

Check out my case studies below.

SaaS
Web

Rewind – New Dashboard

An unified view of users' cloud data backups.

Fintech
Native Mobile
Web

Design System at Oanda

Strengthening the brand's presence.

Fintech
Native Mobile
Web

Oanda – Trader Activity

Helping users make informed decisions on their trading strategies.

Fintech
Native Mobile

Oanda – Building Watchlists

A user-centered approach for better instrument discovery.

Fintech
Native Mobile

BMO – Password Reset Flow

Leading the design of a critical feature for a broad audience.

Fintech
Web

BMO – Registration to Online Banking

New and improved experience on the web and in the mobile app.